Rethinking Media Audience, visual culture and media studies

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RET
HI
N KI N G
RETHINKING THE MEDIA AUDIENCE
RETHINKING THE MEDIA
AUDIENCE
The New Agenda
Edited by Pertti Alasuutari
SAGE Publications
London
•
Thousand Oaks
•
New Delhi
Editorial selection and Chapter 1
©
Pertti Alasuutari 1999
Chapter 2
©
Ann Gray 1999
Chapter 3
©
Kim Christian Schroder 1999
Chapter 4
©
Joke Hermes 1999
Chapter 5
©
Pertti Alasuutari 1999
Chapter 6
©
Heikki Hellman 1999
Chapter 7
©
Ingunn Hagen 1999
Chapter 8
©
John Tulloch 1999
Chapter 9
©
Birgitta Hoijer 1999
Chapter 10
©
David Morley 1999
First published 1999
All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, transmitted
or utilized in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise,
without permission in writing from the Publishers.
SAGE Publications Ltd
6 Bonhill Street
London EC2A 4PU
SAGE Publications Inc
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
32, M-Block Market
Greater Kailash - I
New Delhi
llO
048
British Library Cataloguing in Publication data
A catalogue record for this book is
available from the British Library
ISBN 0-7619-5070-2
ISBN 0-7619-5071-) (pbk)
Library of Congress catalog card number 9861885
Typeset by M Rules
Printed in Great Britain by BiddIes Ltd, Guildford, Surrey
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